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Indeed, the concept enjoyed such strong popularity and intuitive appeal that no one bothered to check the facts.
No one, that is, before two different research teams—Clarke Burnham with Kenneth Davis, and Joseph Alba with Robert Weisberg—ran another experiment using the same puzzle but a different research procedure.
The second group was told that the solution required the lines to be drawn outside the imaginary box bordering the dot array.
In other words, the “trick” was revealed in advance.
IT organizations are critical to enabling this transition and can utilize next-generation tools and strategies to provide world-class support regardless of location, platform or device Cloud adoption is growing, but how are organizations taking advantage of it?
Overnight, it seemed that creativity gurus everywhere were teaching managers how to think outside the box.
Speakers, trainers, training program developers, organizational consultants, and university professors all had much to say about the vast benefits of outside-the-box thinking.
It was an appealing and apparently convincing message.
Both teams followed the same protocol of dividing participants into two groups.
The first group was given the same instructions as the participants in Guilford’s experiment.
Today many people are familiar with this puzzle and its solution.